Productivity Hacks

Case Study: Transforming Athlete Success with Supernormal

Meet Sebastian Sam, the founder of PONA (Path of ‘N Athlete). PONA is all about helping athletes boost their NIL (Name, Image, Likeness) value and turn their talents into thriving businesses. But managing and documenting critical meetings? That was a challenge. Enter Supernormal.

PONA’s team supports a roster of athletes on their entrepreneurial journeys. Every week, they’d dive into multiple hour-long meetings with clients, taking detailed notes to capture every nugget of wisdom. It was tedious, error-prone, and sometimes, crucial info slipped through the cracks. This inefficiency was a real hurdle to providing top-notch support and guidance.

Sebastian heard about Supernormal from a mentor who shared an automated notes email and he was intrigued. The idea of transcribing meetings without extra attendees? Total game-changer.

Once PONA integrated Supernormal into their workflow, the benefits were immediate:

  • Effortless Note-Taking: Supernormal’s AI-driven transcription allowed the team to focus on the conversation without the distraction of manual note-taking. Every word was captured accurately, so nothing was missed.
  • Time Savings: Moving from pen-and-paper to automated transcription saved heaps of time, letting the team zero in on strategy and client interaction.
  • Improved Accuracy: Precise transcriptions meant no more missed points or misinterpretations. This was crucial for creating detailed roadmaps for their clients’ success.

One of the biggest wins with Supernormal was crafting structured roadmaps for athletes’ business ventures. By leveraging past transcriptions, PONA developed a repeatable process for launching and scaling athlete-led initiatives. For example, they helped a former MLB All-Star create a production company and land a 13-part series. They were able to use the notes from this process to create a detailed roadmap that could be applied to other clients, significantly reducing the amount of work needed to launch similar projects. This easily repeatable model became a cornerstone of PONA’s strategy.

Sebastian S. and PONA’s journey shows how transformative Supernormal can be. By automating the transcription process, Supernormal has not only boosted efficiency but also empowered PONA athletes to reach new heights. If you’re in a client-facing business and facing similar challenges, take it from Sebastian—Supernormal is a game-changer.

Would you recommend Supernormal to other businesses?

“Absolutely,” says Sebastian. “Supernormal helps creators and early-stage founders scale their businesses efficiently. It’s all about creating a process from the ground up, and there’s no better way to do that than by capturing and connecting every detail with precision.”

Ready to revolutionize your workflow and drive success? Discover how Supernormal can transform your business today.

Join 300,000+ teams using Supernormal to move their work forward

Sign up for free to discover the magic of Supernormal.