As a podcaster, you know that podcasts have incredible potential to drive awareness for your brand and establish authority in your niche.
Even though the word “podcast” is usually associated with audio, a recent survey found that 67% of podcasters record videos for their show. But, extracting valuable information from these files can be a tedious task. This is especially true when you’re trying to repurpose your podcast to distribute it on multiple channels. Tweaking the copy, scheduling, and monitoring the results itself can take hours of your time. So, it doesn’t make sense to spend hours manually listening and transcribing it.
What if it was possible to transcribe your podcast using artificial intelligence (AI)? AI-assisted transcription provides a baseline transcript that you can then use for distribution purposes. If you want a cost-effective and time-conscious approach, leverage GPT-4 (Generative Pre-trained Transformer 4) powered transcription instead.
In this article, we’ll explore how you can transcribe your podcast using an AI transcription app like Supernormal, what other features its free version has, and how you can repurpose it.
How to transcribe your podcast using AI tools like Supernormal
Supernormal is powered by Open AI’s ChatGPT. Using this technology, you can access a complete transcription in minutes. Let’s look at a step-by-step walkthrough.
1. Import your podcast into Supernormal
Log into your Supernormal account and click on the "Import" button in the top right corner of the screen. You can choose a file from your device, but remember it must be in a video file format.
For this tutorial, we will transcribe the Stop Wasting Time Chasing Accounts, Focus on Buyers Instead podcast episode by Donald Kelly.
Supernormal's dashboard, where you can import your video podcast file
2. Upload the podcast’s video file to transcribe it
Choose the podcast file from your device and ensure that it’s only in the following file formats: WebM or MP4. The file must be under the 100 MB limit.
You can upload a Webm or MP4 video file of your podcast while using Supernormal
Once you upload the file, Supernormal transcribes your video podcast into text format. The process takes ~10 minutes, depending on your internet connection and the file size.
3. Choose a Meeting Notes template
Next, you have an out-of-the-box option to summarize your podcast using different templates. This feature is especially useful if you're writing show notes or short summaries for distribution. Supernormal offers 16 Meeting Notes templates, which include the following:
- Client Kickoff
- Client Onboarding
- Customer Success
- Discovery
- General
- Your Presentation Feedback
- Informational Interview
- Job Interview
- 1-on-1
- Feedback
- Attending a Presentation
- Recruiting
- Sales Pitch
- Status Update
- Team Meeting
- Business Pitch
The podcast we've chosen is an interview-style discussion on a niche topic, so we decided on the Informational Interview template. Once you choose the template, you receive a short AI-generated summary of your podcast in seconds. If it doesn't reflect your needs, you can always change the template and re-generate the summary based on your preferences.
An example of the podcast summary that was generated using the Informational Interview template
4. Access and edit your podcast’s transcript
In addition to the summary, you can also access your transcript in the same tab. Here, you can edit the transcript for accuracy.
You have to click on the “Edit Transcript” button to access an editable version of the podcast transcript. This prevents the need to use additional editing software for high-quality output.
Edit your podcast transcripts within the Supernormal app
You can click the sentence that needs to be modified. The editor highlights the sentence and goes to the video's specific timestamp.
Supernormal lets you highlight the sentence and listen to the video recording simultaneously for more accurate transcription
You can listen to the recording using this feature and make the necessary changes as you see fit. Once you're done, click "Save Changes," and you're good to go.
An example of a corrected version of the transcript
What other features do AI podcast transcription services have?
Podcast transcribers like Supernormal have several features to help you make the most of your transcripts. Here are a few that you can use:
Share your podcast transcript with a single link
Collaboration is a must, especially when working on a marketing team. Instead of downloading text files like DOCX or PDF formats and attaching them in an email or chat app, use the link feature instead.
You can copy the link of the transcript (present on the top right of the app) and send it to your team members. If you already have an existing team within the Supernormal app, you can click the "Share" button and choose the individuals to share it with.
You also have the option to make the transcript publicly available—which is useful when you’re embedding it or sharing it with external collaborators.
Share the podcast transcript with collaborators using a single link
Embed podcast transcripts on your website
Sometimes you need more resources and can't hire individuals to transcribe your podcast to text for channel-specific assets like blogs. To simplify this process, you can embed the transcript instead.
For instance, you can include the show notes, speaker information, and the episode transcript's embed code on your website. This makes it easier for listeners to access the transcript—making it more accessible.
Additionally, it makes it easier to distribute content as creators can access a public version of the transcript and use the quotes in their content assets.
Supernormal offers several options to embed or download the transcript based on your preferencesHow to repurpose your podcast transcripts and distribute them?
When putting in so much effort upfront to create and transcribe a podcast, you must also ensure you're maximizing its impact. The only way to do that is to repurpose your podcast. By that, we mean to adapt the content for different channels and distribute them so that a wider audience can access your insights.
Here are a few ways in which you can repurpose podcast transcripts:
Blogs
Blogs are one of the most popular channels for repurposing content. As there’s potential for distribution via search engine optimization (SEO), you can create an entire blog post from your podcast transcript.
You can do this by identifying themes in your transcript, creating an outline based on that, and then filling in the sections based on the discussion. Here, you can increase the depth of the content by adding credible sources, which helps you fulfill Google's EEAT guidelines too. To maximize traffic, ensure it's optimized based on a topical keyword.
Example: Substack wants to pay you to write about local news
Show notes
Show notes are short podcast summaries that tell potential listeners about the episode and the sources used.
While some hosts list a bullet point summary, others get creative with the show notes. Either way, you can create these faster using Supernormal's AI-generated summary without missing critical details.
An example of podcast show notes
Expert quotes
Subject matter experts are the backbone for any piece of content. While interviewing can be time-consuming, many marketers choose to source quotes instead. This is how your podcast can be beneficial to them.
By publishing a transcript of your podcast on your website, marketers can pull quotes directly from the piece. At the very least, make the podcast audio file available on platforms like Listen Notes. They can transcribe it using transcription software like Supernormal—giving depth to their content and better distribution to your podcast.
Example: Collect’s founder Alex Delivet on automating data collection
Social media posts
You can also repurpose podcasts into posts for social media platforms like Instagram, LinkedIn, Twitter, and Reddit. You can do this by adapting the transcript into a post on your platform of choice.
For instance, if you’re posting on Instagram, you can choose an image of the guest with their quote. Or you can snip a video clip from your original video file and post it with a caption.
An example of repurposing podcasts into expert quotes and social media posts
Email copy
Your email list already has individuals who are interested in what you have to say. Why not send them an email with a short snippet of what your podcast episode is about?
You can do this by adding a video snippet or using an AI-generated podcast summary to give your subscribers a glimpse of what it entails.
An example of how you can add short podcast summaries in an email copy
Audiograms
Repurposing podcast transcripts into audiograms is an excellent way to reach a wider audience. It's pretty simple: take the podcast transcript, pick out snippets from each segment that spark interest, and create short audio snippets.
You can share this on channels that support this format (e.g., Instagram, LinkedIn) and increase the reach of your podcast. Also, it’s a relatively newer method of promoting podcasts—which could entice listeners to click.
An example of a branded audiogram
Videos
You can snip your video podcast into short clips and distribute them several times. You can include slide shows, text animations, or background images for branding purposes. In addition, you can also post the entire podcast to a dedicated Youtube channel with subtitles for more traction.
An example of repurposing podcasts into short videos
Transcribe your podcast with Supernormal
Time is a precious commodity. And if you're a podcast creator, spending hours of manual transcription of your podcast is a waste of time and resources. Instead, use free transcription tools to help you get a finished product faster.
Using AI to transcribe podcasts frees up time, reduces resource costs, and delivers content in a range of formats. Automatic transcription lets you focus on creating engaging and informative content while fulfilling their audience's demands for diverse formats.
Plus, you don't have to deploy expensive tools to achieve this. Podcast transcription software like Supernormal gives you an easy-to-use and inexpensive option to transcribe your podcasts and generate informative summaries. Its plug-and-play functionality lets you hit the ground running—instead of spending too much time on learning new software. If you're looking to simplify your repurposing workflow, Supernormal can get you there.
Ready to get started with automated transcription? Sign up for Supernormal and transcribe your next podcast.