Top 10 CRMs for Startups


CRMs (or "customer relationship management" tools) are a great way to organize all your business contacts, leads, and clients. CRMs like Salesforce and SugarCRM can be very expensive and difficult to set up, but there are plenty of other good options available that are much less expensive. Here are 10 great startups-focused CRMs that won't break the bank:


Pipedrive is a sales CRM for small businesses. It's a tool that helps you manage your sales pipeline and close more deals. Pipedrive has a free version, but the paid version is only $59/month. Pipedrive is our system of choice at Supernormal.


Insightly is a CRM and project management tool. It's available for free for up to 3 users, has a mobile app and is easy to use. As with most of the other tools listed here, Insightly integrates with other apps such as Google Drive and so that you can seamlessly import email addresses into your account. The team at Insightly also offers training videos to help get you started on the right path with their product—which makes it an excellent choice if this is your first time using any kind of customer relationship management software!


Breakcold is sales CRM software that leverage traditional sales prospecting but also social selling to close deals faster. One of the key features of this sales CRM is the ability to like and comment the LinkedIn posts of your prospects natively inside the software. This allows AEs, BDRs and SDRs in B2B startups to do account-based marketing super rapidly. Breakcold has also built amazing sales pipeline templates for startups.

Agile CRM

Agile CRM is a customer relationship management platform that's especially good for small businesses. It has a free version, which is great for startups that need to keep costs low as they grow their business.

Agile also offers an inexpensive paid version called Agile CRM Plus, which comes with more features and reporting tools. This makes it easy to customize your data so you can see what's working and what isn't working—and adjust accordingly.


Highrise is a CRM designed for small businesses, but it's also one of the best CRMs out there. If you have less than 2 people as your team and don't need to share data across several departments, Highrise can be a great option. The free plan supports up to 2 users and has all the features you'll need: lead capture, email automation, and sales tracking. If you need more users or features like high-level reporting or custom forms on the site, there are paid plans starting at $19/month for unlimited users (and increasing with each tier).

The company has excellent integration options too: Google Apps, Zapier (a workflow tool), MailChimp (email marketing software), Slack (team messaging app).


Nimble is a CRM for small businesses. It's a great option for startups, as it has a lot of features and integrations but is still easy to use.

Nimble is free for up to five users, so it's great if you're just getting started with CRM software. After that, pricing varies depending on how many users you have—and there are some plans that include added features like AI-powered insights and sales automation tools.

Really Simple Systems

Really Simple Systems (RSS) is a CRM that was built specifically for small businesses and organizations. It's designed to be easy to use, so you don't need a tech guru on your team to get started with it.

The features of RSS include:

  • The ability to track email campaigns and conversions through Google Analytics
  • The ability of users in different departments (such as sales, marketing and support) to work together seamlessly on one platform without having to switch between software interfaces or systems
  • Integration with most popular email service providers like MailChimp, Constant Contact and HubSpot

Nutshell CRM

Nutshell CRM is a cloud-based service that gives you all the essentials of a CRM with an easy-to-use interface. It offers an API and is integrated with Zapier, which means you can easily add it to your other apps and make sure they're working seamlessly together. Nutshell also has a free trial so you can test it out before committing.

Less Annoying CRM

First and foremost, Less Annoying CRM is a cost-effective option. For $20 per month per user with no contracts or setup fees, it's a great choice for startups on a budget.

Additionally, if you're not sure whether you need all the bells and whistles that other CRMs offer (or have time to learn them), Less Annoying CRM offers a free trial so that you can get a feel for how it works before committing to anything.

The platform uses Google Calendar as its database, so if you already use G Suite or Gmail then this will be familiar territory. It also features templates for email campaigns and sales calls so that your team can stay organized without having to set up separate projects in other tools like Trello or Asana—something which can be particularly helpful for remote teams who don't always work together at the same physical location every day!

Capsule CRM

Capsule is a CRM for small businesses that offers a free plan with up to five users.

Capsule is a cloud-based CRM, so you can access it from anywhere at any time. It's easy to use and can be used on any device, so your team won't need special training in order to use it effectively.


We hope we’ve helped you narrow down your options and find the best CRM for your startup. If you still can’t decide, we recommend starting with Pipedrive or Insightly. They are both popular choices among startups, have great customer support teams, and offer free plans that allow you to test-drive their software before committing to a paid plan.

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